In business you need to prove to your prospects that you are the real deal and that you’re the one that will solve their problems.
Most people try and do this by focusing on what they have to offer and go straight for the buy me now approach. Ever heard those annoying radio and TV advertisements that SCREAM at you about their special deals and amazing offers? There’s no benefit statement, there’s no proof that their claims are true and more importantly there is no evidence that what they’ve got on offer is what will work for you anyway.
There are so many people out there vying for your business, how do you know who to trust?
Trust is a very important
word – how do you get this thing called ‘Trust’. Simply, by earning it. And
to earn it I’ve found that people go through three stages for them to trust you
before they will buy from you;
To get to the trust stage faster I suggest that you focus on proving your value and worth by getting others to help you do this! Testimonials and visual proof of what you do and how good you really are make the buying decision easier from people who know you and like you. And for those that don’t know you yet to get to know you, like you and trust you faster!
What does visual proof look like?
Here are examples of what we’ve created for our clients by capturing their events and special functions >
Here are the testimonials our clients have sent to us. Adding their name and photograph adds to the credibility of the testimonial > http://www.ikonimages.com.au/Executive-Portraits-Headshots-Corporate-Photos-Event-Photography-and-Commercial-Portraits/Testimonials---Executive-Portraits-Event-and-Commercial-Photography/
For further examples of the of Social Proof in action from people who do it brilliantly, check out he following;Wendy Berry - Sales Trainer > http://www.wendyberry.com.au/
Seth Godin - Marketing Maverick and author of over 12 best selling books > www.sethgodin.com/sg/
Andrew Lock - Business Consultant and creator of web TV “Help my business sucks” > www.helpmybusiness.com/
Professional and Accredited Photographer
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