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It’s a fact that consumers spend more money online today than ever before however they have less time to spend browsing. So when your prospects visit your website you need to get to the point fast, allowing them to see and digest your messages at a single glance. |
27
Mar
2013
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Just because you write and send a newsletter, it doesn’t follow that
people will read it. What are your open and click through stats telling
you? |
22
Mar
2013
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What are thin, usually rectangular, cost you next to nothing, kept in your wallet or purse, and which you can’t wait to be rid of as soon as possible? |
13
Mar
2013
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I've developed 7 simple steps to turn
the world’s most used Touch Point into a system that will increase your
enquires, connect you with more of your target market and boost your
sales. It’s the cheapest marketing tool you'll ever have and it’s one
that you use every single day! |
27
Feb
2013
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How many times have we looked at our
photos and thought OMG! That’s just wrong! Follow these 5 tips and
you’ll look better than you ever thought possible, just like a model. |
05
Dec
2012
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First impressions can potentially make or break relationships without you even uttering a single word! According
to research by the Association For Psychological Science (USA), “all it
takes is a tenth of a second to form an impression of a stranger from
their face”. |
22
Aug
2012
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As business owners we all know that
it's critical to have a website that works. Especially if you're
running a service based business with no office or shop front such as
Speakers, Coaches, Trainers, Consultants and Entrepreneurs. |
12
Apr
2012
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You may find it's easy to read all the great testimonials about what we
do for our clients but I bet you'd like to know the story behind the
happy ending. Here is Marisa Punshon's story, in her own words about her
entire experience in getting her new Headshots and Business Portraits.
I'm sure you'll relate to the apprehensions and expectations of what was
to come but, as is always the case, the end result is one very happy
client ... |
07
Dec
2011
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Surely you’re thinking that all you need to do is to make more sales and therefore your profits will increase. Right? Well, yes actually. But, the real question here is how do you make more sales in less time, with less cost to you, so that you get to keep more of your hard earned dollars! After all, I’m sure you don’t want to be working harder each year for your income.
The answer is ... ATTRACTION MARKETING! |
01
Dec
2011
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First impressions are made in an instant and are lasting impressions that can potentially make or break a relationship without you even uttering a single word!
According to research conducted by the Association For Psychological Science in the USA, “all it takes is a tenth of a second to form an impression of a stranger from their face”. |
16
Jun
2011
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You’ve got a website but it’s not generating enough sales even though you’ve got lots of visitors? So what’s going wrong?
The reasons are many.
> Is it obvious as to what you’re selling and to whom?
> Is it easy to find what they’re after? |
26
May
2011
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People want it and want it now!!! Thing is most of the time they don’t know exactly what they want. So, how do you make it easy for prospects to build a relationship, believe in you and buy from you? You can have the best copy in the world but there’s no match for photos that provide clear and immediate social proof that you are a professional.
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16
Feb
2011
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In business you need to prove to your prospects that you are the real deal and that you’re the one that will solve their problems.
Most people try and do this by focusing on what they have to offer and
go straight for the buy me now approach.
Ever heard those annoying radio and TV advertisements that SCREAM at you about
their special deals and amazing offers? There’s no benefit statement, there’s
no proof that their claims are true and more importantly there is no evidence
that what they’ve got on offer is what will work for you anyway. |
27
Sep
2008
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Kon Iatrou Director and Principal Photographer at ikon images |
You want your Executive Portrait to look natural and to look like you. That’s why it’s so important to find an accredited professional photographer whose work you like and whom you get along with. The photographer should be able to deliver exactly what you need in a professional way that makes you feel comfortable and relaxed at all times.
25
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
Executive photographs should make you look real and natural – there’s no room for Glamour photos here or for extensive airbrushing. You look the way you look today, tomorrow and, most likely, next month as well. So your images should present you in the same way that you present yourself to your clients each day. Each image should be slightly retouched to remove any small, unwanted blemishes and to soften some of the more pronounced lines on your face, just to give the appearance of clean, fresh skin.
24
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
You should update your Executive Portraits at least every 2 to 3 years. Your Executive Portraits represent you and your business. When you change, so should the images you use to promote yourself. If you don’t, you run the risk of misrepresenting yourself and your business – so when people meet you face to face they’ll be thinking about how different you look in your photos rather than concentrating on doing business with you.
23
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
Your business photos need to be up to date, fresh and dynamic because it shows your clients that you are ‘with the times’, current in your presentation and that you are active in your communications with your target market.
22
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
All business owners (in service and product industries) who are the main representatives of their business, as well as sales staff, CEO's, Directors and Senior Management should have their Executive Portraits taken.
22
Sep
2008
An Executive Portrait is a professional photograph that is used in business and which represents you in the way that you want your clients to perceive you. Whether you’re a CEO, a young, funky graphic designer or an accountant, an Executive Portrait gives your clients an immediate impression of who you are. That’s why it’s so important to get the Executive Portrait that’s right for you. Here we take a look at what you should consider when having your Executive Portrait taken or updated.
21
Aug
2008
Think you need clever marketing techniques to take your business to the next level? Not according to personal branding specialist and image consultant, Ben Angel. Here, Ben reveals how your personal branding and image can make all the difference…
16
Jul
2008
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July also sees Kon create the cover shot for popular magazine, Finally at 40 Life Begins, capturing successful businesswoman and magazine publisher, Jenny Jacobs. ikon images continues its role as the exclusive photographers for Finally at 40 Life Begins. |
15
Jul
2008
Ever wondered how others perceive you or how to make a better first impression? Read on for tips from leading image consultant, Image Quest’s Helen Robinett.
21
Apr
2008
The NSAA Vic chapter has awarded our studio with a plaque to commemorate the sponsorship that we have proudly provided during the 2008 Melbourne Convention held at the end of March. Our studio photographed the entire convention covering three long and very memorable days and nights. Our studio has been sponsoring the NSAA since November 2005. We are proud sponsors of the NSAA and highly recommend people in business that need to associate and learn from speaking professionals to get on board with the NSAA. Monthly meetings are held on the fourth Monday night at the Pheonix restaurant in Richmond.
