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Keeping you up to date with the latest photo shoots, news and events at ikon images. Feel free to browse and write comments, we'd love to hear what you have to say. |
07
Dec
2011
Want to know how to easily increase your profits with great branding?
Surely you’re thinking that all you need to do is to make more sales
and therefore your profits will increase. Right? Well, yes actually.
But, the real question here is how do you make more sales in less time,
with less cost to you, so that you get to keep more of your hard earned
dollars! After all, I’m sure you don’t want to be working harder each
year for your income.
The answer is ... ATTRACTION MARKETING!
01
Dec
2011
The 3 Key Elements Of First Impressions
No One Tells You About!
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First impressions are made in an instant and are lasting impressions that can potentially make or break a relationship without you even uttering a single word! According to research conducted by the Association For Psychological Science in the USA, “all it takes is a tenth of a second to form an impression of a stranger from their face”. The researchers suggested that based on human evolution we have formed an accelerated and accurate ability to judge trustworthiness and attractiveness at a moments glance. “Like it or not, judgments based on facial appearance play a powerful role in how we treat others, and how we get treated.” And in a recent study by psychologists from Canada, Belgium, and the United States shows there is more than a literal truth to the saying that 'you never get a second chance to make a first impression'. So is this good news or bad news for you? Well, let’s take a look at the 3 Key Elements of First Impressions that are rarely talked about but if not managed can potentially lead to loss of clients, business and of course revenue! Click on the MORE link below to read the rest of the article. |
16
Jun
2011
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| You’ve got a website but it’s not generating enough sales even though you’ve got lots of visitors? So what’s going wrong? The reasons are many. > Is it obvious as to what you’re selling and to whom? > Is it easy to find what they’re after? People are at your website and they are helping themselves to find out about your business. You are not there to ask questions and show them the what, the how the why the when, etc... Your website needs to do all this and more. So what are the secrets to making more sales? The right photos in the right place at the right time that provide proof of you, your business, your clients and your products/services. Why photos? Because they provide real, tangible and undisputable proof of what you are saying with the copy on your website. Lets take a closer look at the 5 secrets that can make the difference between a visitor that is ‘just looking’ or deciding to buy from you. |
26
May
2011
People want it and want it now!!! Thing is most of the time they don’t know exactly what they want. So, how do you make it easy for prospects to build a relationship, believe in you and buy from you? You can have the best copy in the world but there’s no match for photos that provide clear and immediate social proof that you are a professional.
Take a look at these three areas where your photos will ensure you’re maximising every opportunity to attract more clients.
16
Feb
2011
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In business you need to prove to your prospects that you are the real deal and that you’re the one that will solve their problems. Most people try and do this by focusing on what they have to offer and go straight for the buy me now approach. Ever heard those annoying radio and TV advertisements that SCREAM at you about their special deals and amazing offers? There’s no benefit statement, there’s no proof that their claims are true and more importantly there is no evidence that what they’ve got on offer is what will work for you anyway. There are so many people out there vying for your business, how do you know who to trust? |
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27
Sep
2008
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Kon Iatrou Director and Principal Photographer at ikon images |
You want your Executive Portrait to look natural and to look like you. That’s why it’s so important to find an accredited professional photographer whose work you like and whom you get along with. The photographer should be able to deliver exactly what you need in a professional way that makes you feel comfortable and relaxed at all times.
25
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
Executive photographs should make you look real and natural – there’s no room for Glamour photos here or for extensive airbrushing. You look the way you look today, tomorrow and, most likely, next month as well. So your images should present you in the same way that you present yourself to your clients each day. Each image should be slightly retouched to remove any small, unwanted blemishes and to soften some of the more pronounced lines on your face, just to give the appearance of clean, fresh skin.
24
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
You should update your Executive Portraits at least every 2 to 3 years. Your Executive Portraits represent you and your business. When you change, so should the images you use to promote yourself. If you don’t, you run the risk of misrepresenting yourself and your business – so when people meet you face to face they’ll be thinking about how different you look in your photos rather than concentrating on doing business with you.
23
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
Your business photos need to be up to date, fresh and dynamic because it shows your clients that you are ‘with the times’, current in your presentation and that you are active in your communications with your target market.
22
Sep
2008
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Kon Iatrou
Director and Principal Photographer at ikon images |
All business owners (in service and product industries) who are the main representatives of their business, as well as sales staff, CEO's, Directors and Senior Management should have their Executive Portraits taken.
22
Sep
2008
An Executive Portrait is a professional photograph that is used in business and which represents you in the way that you want your clients to perceive you. Whether you’re a CEO, a young, funky graphic designer or an accountant, an Executive Portrait gives your clients an immediate impression of who you are. That’s why it’s so important to get the Executive Portrait that’s right for you. Here we take a look at what you should consider when having your Executive Portrait taken or updated.
21
Aug
2008
Think you need clever marketing techniques to take your business to the next level? Not according to personal branding specialist and image consultant, Ben Angel. Here, Ben reveals how your personal branding and image can make all the difference…
16
Jul
2008
July also sees Kon create the cover shot for popular magazine, Finally at 40 Life Begins, capturing successful businesswoman and magazine publisher, Jenny Jacobs. ikon images continues its role as the exclusive photographers for Finally at 40 Life Begins.
15
Jul
2008
Ever wondered how others perceive you or how to make a better first impression? Read on for tips from leading image consultant, Image Quest’s Helen Robinett.
21
Apr
2008
The NSAA Vic chapter has awarded our studio with a plaque to commemorate the sponsorship that we have proudly provided during the 2008 Melbourne Convention held at the end of March. Our studio photographed the entire convention covering three long and very memorable days and nights. Our studio has been sponsoring the NSAA since November 2005. We are proud sponsors of the NSAA and highly recommend people in business that need to associate and learn from speaking professionals to get on board with the NSAA. Monthly meetings are held on the fourth Monday night at the Pheonix restaurant in Richmond.